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Travis Scott takes a humanitarian look at HBCU students

Travis Scott, the rapper known for his trendy hip-hop hits from “SICCO MOD” to “The Highest in the Room”, bends his charitable arms through the mosaic holes of his concert venue.

In October, Scott tweeted that he would pay tuition for five students, historically five students from colleges and universities. He selected some of the recipients via social media, and a month later he launched his charity Cactus Jack Are. The foundation partnered with Houston, his hometown, to distribute 50,000 free meals to residents during the Texas frost in February.

For his efforts, the Grammy-nominated rapper, whose real name is Jacques Webster, was one of five recipients announced last week for the first RAD of Influence Awards on Red Carpet, which honors cultural figures who “Inspire purpose” in their work. His co-stars were actors Charlize Theron, Priyanka Chopra Jon Onas, Lavern Cox and Margot Robin.

Amazon’s Luxury Stores is partnering with RAD, a charity campaign to donate to five charities selected by celebrities. (Amounts not mentioned).

Luxury Stores has also created an online store, RAD Impact Edit, to benefit charities. On Friday of this week, RAD says all proceeds from the store’s Amazon sale will go to charity.

The Scott Foundation, which will receive funding from Amazon, plans to provide several scholarships to HBCU students using the funding. Separately, the rapper, who is raising his 3-year-old daughter Stormy with his mother, Kylie Enner, is working on a project in Houston that will serve as a design training center for young people.

The Associated Press recently spoke with Scott about his other philanthropic work. The interview was edited for simplicity and length.


H. Why did you decide to start your own foundation in the fall? And how do you select students for scholarships?

I felt inspired, knowledge sharing was possible. That is one of the main goals. My grandfather, on my father’s side, was the dean of Prairie View A&M. My grandmother taught at Prairie View, and my father բոլոր all my uncles went to Prairie View և I had to go there. But I went to another school (University of Texas, San Antonio). That desire for education always came through my grandparents, my father and my mother.

I went to college, I kind of finished a wish, but I did not understand. For other reasons, be it financial, I had a different type of drive. But I knew that if I could take care of some things, I would be in that circle. My grandfather passed away not so long ago. I want to use whatever kind of power I have to take on his legacy of education, the knowledge he instilled in me to help the next person who wants to be educated, not to lag behind anyone in education.

But scholarships are only one aspect of the foundation. When we were doing the scholarships in the past, freshmen could not even go to university because of the epidemic. They could not even enjoy university life, և their parents probably could not go to work. I just wanted to help. My grandfather’s connection is to help some of those kids who come from the same community I come from. Especially some of these kids who go to HBCU. My sister goes to Howard University and my brother goes to Prairie View A&M.

Many will accomplish many things without difficulty. So any time you can jump in and take that burden off their backs, it’s amazing.


Question. How many more scholarships do you plan to receive with the new funds the foundation receives from Amazon’s luxury store համագործակց in partnership with the RAD Awards?

I want to give as much as we can every year. The years are coming, և as many opportunities as we have to be able to provide scholarships, we definitely want to do that. We hope we can double or triple it every year.

We are also going to create a space for people to create products, come up with ideas, listen to different creators. They could teach on the spot and do different things. And maybe even help support people’s projects.


H. You have also partnered with the New Schools Parsons Design School in New York և My Brother’s Keeper’s Houston Minority Boys և Youth Bridging Initiative to bring Parsons fashion design projects to the city. Why did you want to bring that program to your hometown?

In Houston, or cities like Houston, we don’t really have collegiate schools like Parsons where people can come up with those ideas. Somehow you have to go to New York, London or Paris. But there are people in the state of Texas, in the South or in the Middle East who are creative but do not have that outlet. With this program, high school or college kids can start learning these horses early when they may not have the finances to travel all over New York City. Fortunately, Parsons worked with me to create this dream, to establish it in Houston, to help more creators coming out of my hometown.


Question. Forbes once called you a “corporate America brand whisper” because of your successful approval deals with companies like McDonalds. What is its driving force?

I see these not as an affirmation, but as a partnership. The main thing I do at Cactus Jack with my team is to connect with these brands, not to throw anything at us. It’s about making a difference – to help inspire friends to do different things that really connect with someone they call a consumer but I call people real fans.


H. This July, you are turning Rolling Loud in Miami into one of the first major music festivals to take place after many of them were postponed or canceled due to the COVID-19 epidemic. What do you think it will be like?

– I can not wait. I’m strong եմ ready to jump on stage տեսնել see mayhem again. Oh my God. There are so many songs I haven’t even done.


The Associated Press receives support from Lilly Endowment for its coverage of charities and non-profit organizations. The AP is solely responsible for all content. For full coverage of the AP charity, visit https://apnews.com/hub/philanthropy.


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