AUCKLAND, California – When Amazon e Barr, Amazon’s excellent cloud computing blogger, celebrated his 60th birthday last year, Corey Quinn had a surprise for him. A music video that mocked Amazon’s business.
“Fff, can you write me about the launch of the blog?” Sang Amazon’s cartoon manager to Billy Elle’s “Piano Man.” “What we have built is a mystery to me. But it is vast, ordered, its consolation is a joke. But if he sends it, I can do VP. ”
Following the release of the video, Quinn, who is consulting with Amazon customers to help them reduce their cloud billing accounts, had fun improving the tech ghost.
“The best days start with me knowing that my planned tricks will lead to at least eight internal @awscloud meetings և crisis response plan,” he wrote on Twitter. “Today is just such a day.”
The world of cloud computing is not known for humor or magnifying personalities. Quinn, 38, is an exception. A rude, honest person who is part of technology analysts, part of the Internet trolls, part of the observers. In a disgraceful style that mixes technical cunning and sharpness, he publishes weekly newsletters with 21,000 subscribers, records four podcasts a week, and plays YouTube videos with jokes about cloud computing. He also maintains extremely active Twitter updates.
Officially, Quinn calls himself a cloud economist, meaning he did when he began consulting in 2016. He thought it was less oppressive than a cloud accountant.
He seldom provides the opportunity to scrutinize, analyze, explain, ridicule, or defend the Amazon cloud unit – sometimes all at once. He works with Amazon’s big customers, such as The Washington Post, Ticketmaster և Epic Games, who are looking for his advice on the best ways to reduce contract negotiations or cloud computing costs.
Based in San Francisco, its consulting firm, Duckbill Group, employs 11 people and works only with Amazon Web Services clients, forcing its comments to have even more weight on Amazon. It also gives him more freedom to be the main pest of the company.
“It is a fury. “When he speaks, people listen,” said Anna Wisniewski, a former Amazon employee who was often associated with Quinn when he led the process of launching new products. “Although some people did not care about incense.”
Amazon Web Services, better known as AWS, is Amazon’s most lucrative business, but it does not attract as much attention as the company’s retail business, although its impact may be greater. Amazon data center computers power large areas of the Internet, including Netflix և Disney +, while businesses large and small depend on AWS infrastructure to stay digital.
“Everyone wants to talk about other aspects of the business that are easier said than done,” Quinn said. “But if we look at Amazon over the next 10 years, it’s clear that AWS will be part of that story.”
The growth of Amazon’s cloud business has created opportunities for Quinn to build dedicated followers. At the 2019 AWS conference in Las Vegas, several dozen people approached him for a selfie.
Amazon declined to comment on this article և it did not make Barr available for comment. In response to Quinn’s description of a funny person in a humorless industry, an Amazon spokesperson responded by sending a բ smiley smiley face to a good video for the release of the AWS product.
Quinn walked around in a detour, becoming a cloud computing signal. In 2003, he graduated from the University of Maine, where he studied computer science. He jumped from one dead end to another before working for technology consulting firms and startups. He was working for a financial technology startup in 2015 when the investment firm BlackRock acquired it. He left the business a year later to start his own consulting firm.
“As an employee, I am absolutely terrible,” he said. “I have sharp elbows. I get bored easily, I get into other people’s belts. “
After years of trying to understand his company’s AWS bill, which is a mess of charges for և data storage և transfer services that can spread over 100 pages for heavy users, he decided that other companies could use his experience.
“I can describe in six words what I do. “I’m correcting the terrible AWS bill,” he said.
He was also betting that more companies would start using AWS and use it more often. He was right. These days, the cloud computing bill is the third largest expense for many Internet software companies, lagging behind only their payroll and office space.
To promote his consulting firm, later renamed Duckbill Group, Angry Platform as a talisman, Quinn started his newsletter, “Last Week at AWS,” 2017.
In 2018, he almost joined the AWS billing team, but the company demanded to sign a broad competition clause that would not allow him to compete with any of Amazon’s competitors. In a blog post accompanied by a photo of a man with two middle fingers outstretched, Quinn called such points “offensive” and said assurances that the company would not use them were often untrue.
The issue resurfaced last year when Amazon sued Brian Hall, a former AWS vice president of marketing, for allegedly violating competition rules when he joined Google in a similar role.
“What is the secret sauce he is going to take with him?” “Release things with horrible names and then sell them incredibly badly to infrastructure engineers.” Quinn wrote at the time:
Amazon agreed to settle the lawsuit a month later.
Hall said Quinn was a “very helpful lawyer” whose opinion could be found on Amazon.
“Someone like Corey helped introduce customers to AWS, sometimes with the likes of the company and sometimes with the likes of the company. That made him the one to listen to, “Hall said.
Like many industry analysts, Quinn is paid by the companies she criticizes. AWS sponsored his newsletter, paid him for the advice, but Quinn said Amazon had never tried to stop him. Google said it paid to understand.
Quinn’s frequent targets are uninspired AWS product names. After Amazon released a mess of new services during a carefully planned keynote presentation at a developer conference in December, Quinn offered his filter.
“Look at the names of this terrible service. “Look at their horror,” he said.
He called the slide with the worst criminals. Trainium; Glue elastic bands; SageMaker Data Wrangler; և Amazon Outposts – the smaller ones.
Quinn recently branched out with another AWS comedy music video. Instead of a birthday message for the executive, he fried Amazon’s seemingly endless spread of more computing power.
“Don’t Stop Releasing,” the sunglasses platter sings to Journey’s “Don’t Stop Belly!” “Data centers are growing, hiding in your city. Do not stop releasing. “
Quinn said the trillion-dollar market value companies were a fair game for her embroidery, but that she avoided jokes at the expense of individual employees or managers. When he made Barr’s satirical video, he checked with someone close to the Amazon executive to make sure he hadn’t crossed any boundaries.
Quinn said he made an exception for Oracle co-founder Larry Ellison because “no one likes him.”
An Oracle spokesman did not respond to a request for comment on Ellison’s popularity.