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The new wave of rods creates a commotion without drinks

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Something is missing from the new wave of bars opening in the world. Alcohol.

Aiming at a growing number of sobriety people, bars are pouring adult drinks like artificial cocktails without drinks. With a 0% “non-alcoholic experience” of the futuristic bar in Tokyo, customers can drink a glass of sugar-free non-alcoholic white wine, a mixture of cranberries and cranberries. Late last night, at Suns Bar, Austin, Texas, customers gathered at outdoor tables to enjoy live music, non-alcoholic IPA ձ drinks, such as watermelon mocha, which is made with tequila.

Sober bars are not a new phenomenon. They first appeared in the 19th century as part of the temperance movement. But while previous repetitions were aimed at non-drinkers or recovering people, the new locations welcome both sober and curious people.

“A lot of people just want to drink less,” said Chris Marshall, founder of SunS Bar.

Marshall, who has been sober for 14 years, opened the bar after serving as an addiction counselor. But he estimates that 75% of his customers use alcohol outside of his bar.

“It’s just easier,” said Sondra Prino, a regular at SunS Bar. “I do not need to worry about leaving my car here to get an Uber home. I will wake up without a headache. “

Challenges of abstinence, such as the dry January that began in 2013, and the growing interest in health, are behind that trend. This was stated by Brandy Rand, Chief Executive Officer of IWSR Beverage Market Analysis.

Last year, alcohol consumption in 10 key markets, including the United States, Germany, Japan, Japan and Brazil, fell by 5%, according to the IWSR. Consumption of the same soft, non-alcoholic beverages increased by 1% during the same period.

Alcohol sells even better low-alcohol beverages. In those key markets, drinkers consumed 9.7 liters of 9 liters of alcohol in 2020, compared to 292 million 9 liters of low-alcohol beverages. But Rand notes that global consumption of low-alcohol beverages and wine and alcohol is growing two to three times faster than total alcohol consumption.

The explosion of new products also boosts sales. There are drinks from smaller manufacturers, such as Chicago Ritual Zero Proof, which opened in 2019 2019 Makes non-alcoholic whiskey, gin եկ tequila, մեծ Large companies like Anheuser-Busch, which last year imported non-alcoholic Budweiser Zero:

“I have a wonderful problem with many great options,” said Douglas Waters, who opened Spirited Away, a New York non-alcoholic beer and liquor store, in November.

Waters said the outbreak forced him to reconsider his usual example of finishing a cocktail every day. He started experimenting with non-alcoholic beverages, and in August he decided to open his own shop. She said many of her clients are sober, but others are pregnant or have health problems. Some people train for marathons. others just want to cut down on alcohol.

“There are more people this year than ever before, thinking more critically about what they drink and how they feel,” he said.

Osh oshua James Ames, a veteran bartender, had a similar realization at a similar time. After working at a Friendship House drug abuse treatment center, he recently opened the Ocean Beach Cafe in San Francisco, a non-alcoholic bar.

“I wanted to astigmatize addiction, restore sober words,” he said. “There are a thousand reasons not to want so much.”

James Ames says the coronavirus “accelerates” the change in drinking habits of many people. But it also damaged the appearance of non-alcoholic bars.

Some bars, such as The Virgin Mary Bar in Dublin and Berlin’s Zeroliq, have temporarily closed due to regulations. Getaway, a non-alcoholic bar in New York, went to a coffee shop to overcome the epidemic. Owner Sam Tonis has added outdoor seating and hopes to reopen the bar this spring.

Billy Wynne, Awake! In Denver, now sells coffee and non-alcoholic beverages from a shop window. But he plans to open the doors of non-alcoholic bars next month.

Who says that the price of drinks is comparable to the usual good. He said that alcohol is cheap, and the process of extracting it from some drinks makes them more expensive.

Alcohol Supply Website Drizly charges $ 33 for a 700 ml bottle of Seedlip Spice 94, a non-alcoholic alcohol. That’s a little more than a 750 ml bottle of Aviation Gin, which sells for $ 30. But Wayne thinks customers are willing to pay for a craft that includes a cocktail or aromatic wine, regardless of whether it contains alcohol.

He said that his clients are usually 30-40 years old, and the majority are women. Some people say that they have been waiting all their lives for a bar like this to open.

“This kind of thing is not a fad,” he said. “People do not wake up to the negative effects of alcohol on their lives, then change their mind.”


AP video reporters one on Mon in Austin, Texas Տ Haven Dalen in San Francisco. Follow @deeanndurbin_ap on Twitter.

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