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Lesson in Tech Survival

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One of the tech companies in the tech industry is learning how superstars like Google և Facebook վել can overcome government trials այլ other ontological threats.

I’m talking about computer chip maker Qualcomm, which on Tuesday appointed a new boss who seemed to be overcoming endless crises that many, including myself, could bring down.

Qualcomm may point the way for other tech companies that are now facing what they have gone through. Threats from litigation, possible new settlements, uncertain finances և business partners’ cries.

The company has shown that with enough patience, money, lawyers, and success, with the products that people really need, it is possible to stay afloat, to get out of the drama of the years relatively harmlessly.

This is either an inspirational story of survival or an overwhelming lesson in which rich companies may not think about their problems. Maybe a little of both?

If you are unfamiliar with Qualcomm, just know that there would be no digital life as we know it without company. Qualcomm technology is responsible for connecting smartphones to the Internet,: for years it has been one of the most powerful technology companies that you probably never think about.

But Qualcomm has also been on the edge of the rock all the time, as it makes money by making fewer friends. Most of its profits go to smartphone companies such as Samsung and Apple, which charge fees for using Qualcomm-patented technology.

Smartphone manufacturers usually have to pay Qualcomm for patents, regardless of whether they buy its chips. The charge is usually based on the final selling price of the phone.

Many of Qualcomm’s largest customers, including Apple և so many governments that I lost count, say that Qualcomm’s pricing և business tactics were unusual, that the company was unfairly chasing customers և outperforming competitors.

All of these battles could have forced the company to split or perhaps even break. Qualcomm has argued that its conduct is fair. And the company was mostly justified.

The new CEO of the company takes over most of the controversy, և Qualcomm is going to be the winner of the next generation of smartphones with 5G mobile connectivity.

My colleague Don Clark, who knows more about computer chip companies than 99.9 percent of people, also said he was surprised Qualcomm had met its challenges.

“I think Qualcomm is sitting well,” Don told me. He added that in the past he had made many mistakes in the case of Qualcomm, the company is still fighting some lawsuits, competing with smartphone companies, including Apple, making more of its own computer chips.

What happened to Qualcomm is somewhat unique to this strange company, but it also echoes the battles that are now building on technology giants such as Google, Facebook and Apple. Like Qualcomm, the question for these superpowers is whether they are successful because they are doing well in what they are doing or because companies have rigged the system.

Qualcomm also showed the snowball effect of controversy. When a government or business partner began to question Qualcomm’s fees և business tactics, it encouraged other regulators, customers և critics to gather as well. We see it now with technology giants.

I do not predict that Big Tech, like Qualcomm, will be largely unaffected by antitrust lawsuits and other fights. But that company reminds me that the fuss over whether the company cheats to win may not be so great in the end.


Announcing this week by a group of Google employees that they have formed a union to have more muscle to negotiate jobs such as sexual harassment and technology ethics, I thought it was a good time to check the pay of workers at America’s tech hubs.

The figures show both the significant capacity of some tech workers compared to most Americans and the large differences between companies. These numbers also leave a lot to be desired.

These are the most recent indicators of the annual compensation of a typical employee of these companies from the documents issued for the annual meetings of shareholders.

Alphabet (parent company of Google). $ 258,708

Facebook: $ 247,883

Microsoft: $ 172,142:

Apple: $ 57,783

Amazon:$ 28,848 ($ 36,640 full-time in the United States)

For comparison, in 2019, the average wage for full-time employees in the United States was $ 52,000. Except for 2019. With the exception of Amazon, these companies only disclose the fee calculated from their global workforce. *

One thing that stands out is the relatively low compensation of Apple և Amazon compared to the rest of Big Tech. (Amazon has more information here about workplace benefits that are not included in the compensation picture.)

The big reason for this is the staff of the companies. Apple has a large number of employees in its retail stores. And most of Amazon’s rapidly growing global workforce of more than 1.2 million people work in warehouses and packaging sorting centers. The ranks of Google և Facebook’s employees are mostly office workers, such as engineers, in relatively high-paying jobs.

The biggest omission from these compensation figures is the shadow workforce of contractors in almost all Big Tech companies. For example, the number of direct employees at Google is higher than the rate և contractors who tend to have lower salaries և have less chance of promotion than full-time employees at the company.

How tech giants pay և treat their contract workers, 2021 It will be a big problem, և that’s what I և my colleagues will continue to follow closely և.

* These figures are all media, which means that digitally makes half of the employees more and half less.


  • Equipment that will be great in 2021. My colleague Brian Chen has more predictions about the technologies that will invade our lives this year, including smarter Wi-Fi that can improve our home internet surfing.

  • Big Tech Drama in China. Ant Group, one of China’s most successful technology companies, is under fire both at home and in the United States. The Chinese government wants Ant to feed its collection of people’s financial data into the nationwide credit reporting system, according to The Wall Street Journal. And the White House ordered the ban on Ant’s mobile payment system in the United States.

  • Please do not steal cars. But it’s wild that technology like key phobia, which was intended to eliminate car theft, is now facilitating the flight of stolen cars, writes my colleague Sarah Maslin Near. In part, this is because we tend to leave key phobias inside our machines.

Five Utah school buses once synchronized the “Sugar Plum Tale Dance” from the Nutcracker Ballet.


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