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Greg Steltenpole, pioneer of herbal drinks, dies at 67

“Steve encouraged him to think outside the box, to see the moment as an opportunity for innovation, for progressive thinking, not as a defeat,” said Eli Steltenpol. “It certainly gave my dad the fire he needed to throw it.”

Odvalla has never fully recovered. With the company on the verge of bankruptcy, its founders were forced to sell controlling interest rates to private equity firms.

Coca-Cola acquired Odvalla in 2001 for $ 181 million, which it discontinued last year. With that, Coke mentions that corporate efficiency is needed, the consumer prefers more sweet drinks, although Mr.

“This is not what my father imagined for Odvala,” said his son. “But it made Califia so successful.”

In 2010, Mr. Steltenpohl was planning to start another juice company, but he changed his toothpick when he saw a wave of dairy alternatives made from nuts, coconut, oats and soy. While he was recovering from liver transplant surgery, the hospital gave him a protein drink. he found it so distasteful that he told The Times in 2016 that he was inspired to do better things, he would soon get it out of premium almond milk, ready-to-drink coffees, barista mixes.

He called Queen California’s new company the hero of a 16th-century Spanish novel that became the spirit of colonial California. Taking hard lessons from Odvalla, he insisted on maintaining strict quality control, less sugar, more nutrition, and an independent ethos. Until 2017, Califia bottled coffee was number one in the United States.

Greg Andrew Steltenpohl was born on October 20, 1954, in the city of Homestead (Fl.). His mother, Benita (Desardins) Steltenpole, was a culinary entrepreneur and cook. His father, Jer Jerome, was a civil engineer who moved the family to Southern California in the 1950s, where he worked as a defense contractor. Greg grew up in the San Bernardino area.

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