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Big Tech wants points for jobs

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Here’s a way for tech companies to look more like ordinary corporations. When they talk about jobs, it is often a political message.

Last week, Google announced in detail the expansion of offices, computer data centers և staff in the United States. The company did not say so, but it needs more people, buildings, infrastructure to keep growing, to make money. It’s a smarter policy – public relations to rename it as “investing in America”.

Google is not alone. Amazon has turned its mammoth workforce into its highest political message that the company is helping Americans և the economy. IPhone maker Foxconn has promised high-tech jobs at its Wisconsin plant, although it has not kept its three-year lease promise. Facebook և Apple regularly talk about how they support small businesses և help create jobs in app companies.

Growing corporations are: The drivers of economic growth, It is not new for them to brag about what they are doing for political reasons. Defense contractors may suggest to members of Congress that a reduction in the Pentagon budget could lead to fewer jobs in the legislature or state. Walmart says how much it buys from American suppliers.

But it is still strange to see how technology companies play the same game of corporate soft power. This was the industry that had long said that there was no need to make the usual corporate grimace to flatter lobbying and political power. This was never really true, but it turned out to be less.

As more and more people և politicians worry about the impact of technology companies on the economy և our lives, digital corporations have to work harder to keep people warm and stunned. One way to do this is to copy what old boring companies have always done. Pay attention to their employment: growth.

Amazon is the epitome of a company that uses its rental and economic growth as a tool to influence how others perceive it. My colleague Karen Ways wrote about Amazon, which uses its 1.3 million staff as a force for political persuasion.

Amazon warehouse workers travel to Washington to meet with members of Congress to give lawmakers safety screens in the name of the company’s warehouses in their neighborhoods. Amazon regularly talks about its jobs, new warehouses, offices, and a website that shows how much the company spends in the United States.

That’s a compelling message. Few companies in the history of the United States have hired people at the latest rate on Amazon. And many cities and states want Amazon facilities in their backyards, politicians want credit for bringing that work to their territory.

It is undeniable that all these costs are borne by Amazon, not America. The company’s sales are growing rapidly, պարտ the commitment to receive more packages per day on the doorstep of the Prime Minister’s members requires it to add employees, more warehouses in addition to large population centers, more spending on planes and trucks.

The desire to paint the corporate need in the best light sometimes creates strange glasses. In 2018, Apple mainly flattered itself from paying taxes to buy equipment for making iPhones.

Tech companies are becoming just like any other for-profit corporation. They want to be seen as contributing to society, not just making money.


Tip of the week:

This is a tip Brian X. Chen, The New York Times consumer technology columnist, made me immediately check my phone settings.

Many of us rely on our smartphones for our everyday cameras. But our phones collect a lot of information about us, և the camera can automatically record our location when we take a photo. This is more of a potential security risk than a benefit.

Let’s start with the positives. When you allow your camera to tag your location, photo management apps like Apple Photos և Google Photos can automatically sort photos into albums by location. This is useful when you are on vacation, you want to remember where you were when you took the photo.

But when traveling, tagging your location with photos is not a good idea. Let’s say you just connected with someone on a dating app and sent a message to a photo of your dog. If the upload feature was turned on when you closed the photo, that person could analyze the data to see where you live.

Just to be safe, make sure the photo placement feature is turned off by default.

To do this on iPhones. Open “Settings”, select “Privacy”, then “Location Services”, and finally “Camera”. In the “Allow access” section, select “Never”.

On Android, inside the Camera app, click the “Settings” icon, which looks like a gearbox. Scroll to “Label Places” or “Storage” և switch to off position.

You can temporarily turn on the location feature to document your vacation, but remember to turn it off when your trip is over.


  • A very valuable conversation program. My colleagues reported that Discord, a messaging service known for group video games, was considering selling the company to Microsoft. The sale may never have taken place, but the price in question was over $ 10 billion.

  • Meet Dr. Zoom in. Some medical schools performed cadaver dissection during the epidemic with simulation software, և yes, it’s as weird as it sounds. My colleague Emma Goldberg talked to doctors during the training about how they have adapted to virtual learning, which is usually a very practical education.

  • Do you feel old and unrelated? Ryan Kaji is 9 years old. His family earns $ 30 million a year from Ryan’s opening new toys, training and crafting YouTube channels. His family told Bloomberg News that the real money from the videos came from the sale of related products, such as branded toys and clothing.

It’s officially spring here in the Northern Hemisphere. Take it easy on this stunning Robins video. (This was recommended by The New York Times Cooking).


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