WASHINGTON (AP) – In an effort to overcome vaccine skepticism, the Biden administration is launching a coalition of community, religious, and celebrity partners to promote COVID-19 filming.
The Health and Human Services Department’s “We Can Do It” campaign features television and social media ads, but it also builds on the three vaccines on public health, sports, faith, and other groups to spread safety and efficacy vaccines. The campaign comes amid concerns that reluctance to get vaccinated will delay the nation’s recovery from a coronavirus epidemic.
Vice President Kamala Harris will meet with surgeon General Vivek Murt on Thursday with more than 275 first members of the community corps to begin the effort.
The focus on credible validators comes from both internal and public surveys, which show that skeptics about vaccines are more likely to try to get vaccinated through messages from local, community, medical advocates than politicians.
Courtney Rowe, White House Director of Strategic Communications (COVID-19), briefed governors on the new initiative on Tuesday, telling them that “people want to hear from people they know and trust.” He added that the initiative “will empower the leaders people want to hear from.”
The coalition includes health groups such as the American Medical Association, the Indian National Council on Urban Health, sports leagues such as the NFL, MLB, rural groups, trade unions, Latin American, and Asia-American Pacific, and Native American organizations. : Leaders of faith, business and veterans.
The Department of Health and Human Services is launching its first national advertising campaign to promote vaccinations against senior Latin American blacks. And in partnership with Facebook, it set up social media profile frames so that ordinary Americans could share their peer immunity and experience.
By the end of May, the United States will have enough COVID-19 vaccine to cover all adults in the country, and President Biden’s administration is now working to ensure that almost all Americans choose to be vaccinated. Dr. Anthony Fauci, the country’s chief infectious disease expert, estimates that 70 to 85 percent of the population must be immune to the virus in order to achieve herd immunity.