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AP research. Advertising agencies related to NIL will distort the competitive balance

College athletes will one day be allowed to pay for sponsors, social media influencers, and product lovers.

Change is inevitable, but not everyone in college sports believes it’s better as athletes approach third-party fundraising to use their name, image, or likeness (NIL).

According to a survey of sports directors at the Associated Press Chapter I, nearly 73% said that allowing athletes to compensate for their use of the NIL would reduce the number of schools that could compete in college sports. Nearly 28% said much fewer schools would be competitive.

“NIL will be a game changer for everyone,” said one respondent. “Many will drop out of college athletics because it is not what they are enrolled in. Schools must resist the NIL and move to the Ivy (League) non-scholarship model. I do not see why NIL is good for everyone. “

Tula Sports Director Troy Dunnen was in the top 15% of ADs who said they believed NIL payments would have no effect on the competitive balance.

“Children going to Alabama are still preparing to go to Alabama. Kids who go to South Cal are still getting ready to go to South Cal. “The kids who are going to Tula are still preparing to go to Tula,” said Dannen, whose school is participating in the FBS Division I football conference at the American Gymnastics Conference.

Most of the respondents came from schools outside of Power Five conferences, the richest և strongest in college sports (Atlantic Coast, Big 12, Big Ten, Pac-12 և South-South).

Almost 69% of respondents came from 22 conferences that do not play FBS football. Only 10% of respondents came from Power Five.

Clemson Sports Director Dan Radakovic, whose school is part of the ACC and has one of the most successful football programs in the country in recent years, said he did not believe NIL compensation would upset the competitive balance. But he sympathized with schools with smaller budgets that had those concerns.

“But Furman’s interdepartmental team … was far behind Clemson because they were focused on that,” he said. “They are going to focus on the sports that they think are the best way to be successful. With NIL, without NIL, I do not think they will be on the same level with us in some sports. ”

Loyola Maryland State Sports Director Donna Woodruff said her position on NIL compensation was “slightly improved” and that she was less concerned about its impact on the competitive balance.

He said in Loyola, where men’s and women’s lacrosse teams are usually ranked among the best in the country, athletes in those sports may be more popular than in schools where football or basketball programs attract the most attention.

“So there may be a disproportionate opportunity or imbalance, but I do not think it is as big as some people might be afraid of,” Woodruff said.

There is a growing belief in college sports that the athletes in the best position to cash in on their reputation do not have to be the teams whose teams get the most TV time, but rather those who have the most social media followers.

NIL opportunities can ultimately benefit female athletes.

“Everyone says that the men’s basketball midfielder և the star leader will get the lion’s share of things,” said Mario Mokia of New Mexico. “I’m not so sure that men will dominate income, just because I think the NIL monetization method is not yet fully defined.”

As Radakovich said. “NIL is a job. If you are going to be successful, you have to work at it. ”

The NCAA is trying to change its NIL և Athlete Compensation Rules, but the process has failed under the auspices of the Department of Justice.

Clock shakes the NCAA. Dozens of states are addressing the issue with bills that would give college athletes the right to NIL in July. Efforts to enact federal law to avoid this situation seem to be slow in Congress.

The NCAA was arraigned in the Supreme Court last week over an antitrust case that could affect other forms of athlete compensation.

For many NCAA critics, questions and concerns about the NIL’s impact on the balance of competition and possible corruption are debatable. They say colleges are denying athletes the basic economic right.

Attorney Tim Nevius, a former NCAA investigator who became an advocate for college athletes, said the right to publicity was protected by federal law.

“Everyone enjoys this right, except for college athletes, who are at the heart of the multibillion-dollar entertainment industry,” Nevius said. “Many of them could use the extra money to support themselves and their families.”


More college basketball: https://apnews.com/hub/college-basketball և parentheses: https://apnews.com/hub/ncaa-mens-bracket


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