Amazon is ready to bring its automated cash register technology to large supermarkets, which is a significant milestone in the race to see how people buy their products.
Shop planning documents for a store under construction in Brookfield, Connecticut show a store that has all the features of the Amazon Fresh Grocery Store. On the dark gray billboards above the store entrance, a two-word logo, an online ordering counter, and a full service department like a butcher. The programs also set up dozens of entrance and exit gates, as well as ceiling racks for wiring to camera masses, an installation that until now only appeared in Amazon Go convenience stores.
Buyers are likely to call everyone who looks appropriate, if there are only a few. Inside, they are accompanied by cameras, software algorithms, rack sensors, and then charged for what they take when leaving the designated gates. Amazon has seven stores that have this technology in Seattle.
Amazon seems to have solved a significant technical challenge by creating an attractive train system that can accommodate multiple buyers at once, cover large supermarkets without building, and is too expensive to operate. Progress, if it works, will catapult Amazon ahead of competitors that are testing similar camera-based technology developed by different startups. The leaders of these companies have admitted that it may take a year or two to install non-cash systems in full-fledged supermarkets.
The proliferation of automated cash registers is likely to raise criticism from unions who have accused Amazon of seeking to eliminate cashiers, one of the most popular jobs in the United States. The company says its Just Walk Out program aims to make shopping more convenient, not workforce-friendly. Amazon says it has created thousands of grocery jobs since launching its first Fresh store last year.
The company declined to comment on this article. Raymour & Flanigan Real Estate, which owns the strip mall where the Connecticut store will be located, and the “New” LLC, the architect, also declined to comment.
Since launching Fresh in Southern California, Amazon has opened 12 stores, 37 of which are growing in the United States, according to a Bloomberg estimate based on permits, state licensing records and news reports. It is planned that two Amazon Amazon stores will open in Seattle soon. One at the Factoria Mall in Belle, one on 23rd Avenue at Sexton Jackson Street.
But other than a test run at a Chicago suburban Fresh store, the new network does not have a Go-style cash register. This came as a surprise to industry observers, who predicted a less traditional approach.
Instead, Amazon developed the Dash smart cart, whose sensors and cameras add to the shopping as shoppers walk down the aisle. Carts stop at the uninterrupted shopping experience. They keep only a few bags of food, և buyers can not take them outside, forcing them to carry their bags in a low-tech cart or take their food to the parking lot.
Getting dozens of people through a department store is technically difficult, but the cost has also slowed down the adoption of non-cash technology. The convenience of a 2,000-square-foot store can be enhanced with dozens of devices. Larger, covering a much larger full-size supermarket that ranges from 30,000 square feet in the United States to և 50,000 or more, may require significantly more cameras-servers to process and store video. It can quickly chew on the benefits of working as a cashier or attracting more people to the store with the promise of an uninterrupted cash register.
Amazon has been working for years to improve its Just Walk Out system, making the outfit more cost-effective for its own stores, as it appeals to other companies that can license the technology. Even when Amazon opened only small convenience stores, the company’s engineers were asked to create a technology version that would be viable in stores with more than 30,000 square feet և in more stores, said one who announced the plans.
Last year, the company introduced Amazon One, which allows shoppers to use the shores to pay for their convenience stores, bookstores, and 4-star stores in Seattle. On Wednesday, Amazon announced that thousands of customers had registered, that it had introduced the service at the Whole Foods Market in Capitol Hill, and planned to distribute it elsewhere.
The Connecticut store is about 34,000 square feet, including warehouses, office space, and online ordering space. The sales tax, the area that the police should receive through the arrays of cameras, is about 20,000 square feet.
That’s almost three times as big as the largest retail stores that currently use Just Walk Out technology. Amazon has two Go Grocery stores in Seattle. Both have a retail area of about 7,000 square meters.
Connecticut’s 320-square-foot location is divided between server racks երկու two rooms for other electrical equipment, a feature not found in some of Amazon Fresh’s other store apps. The plans also show a number of contractual calculations.
Amazon is not mentioned in the planning documents, but the similarities between the documents and other documents that the company has submitted in the country do not raise any doubts about its tenant. During an urban planning meeting in October, the owners of the strip mall described the firm behind the grocery store as a “top secret” technology company, according to the News-Times in Connecticut, nearby. The owners said that before the Brookfield store opened, the store operator would have had 50 or 60 locations if the permit was approved in time, which coincides with the Amazon Fresh expansion.
The documents do not explicitly state that, if any, Dash smart carts at the Brookfield store. It is unclear how quickly Amazon will bring Go technology to other Fresh Places, although former employees of the Amazon store, which has not yet opened in Virginia, recently told the Washington (DC) Business Journal that elements of Amazon Go technology will be incorporated there.
Breaking National business correspondent Catherine Ann Long contributed to this report.